PR on a shoestring - an introduction to cost-effective PR
During this session, you will learn how to craft a story, PR tricks for ensuring that journalists open your email, when to run a PR campaign and how to achieve results. Whether you are looking to employ an external agency or run a PR campaign yourself, this workshop will help you to understand the basics of PR.
What you will learn:
Tricks of the trade Specific journalists to target Case studies Targeting journalists How to write a press release The different types of PR stories
Suzanne Noble has been a publicist for over 20 years working with both small and large business. In March 2014 she transitioned her career to tech launching a Frugl. Within a few months Frugl had been featured in Metro, the Evening Standard, Reuters, Tech City News and others.