PR on a Shoestring


PR on a Shoestring
03-Aug-2018 13:37

PR on a shoestring - an introduction to cost-effective PR

Course Overview:

During this session, you will learn how to craft a story, PR tricks for ensuring that journalists open your email, when to run a PR campaign and how to achieve results. Whether you are looking to employ an external agency or run a PR campaign yourself, this workshop will help you to understand the basics of PR.

What you will learn:

Tricks of the trade Specific journalists to target Case studies Targeting journalists How to write a press release The different types of PR stories

Suzanne Noble has been a publicist for over 20 years working with both small and large business. In March 2014 she transitioned her career to tech launching a Frugl. Within a few months Frugl had been featured in Metro, the Evening Standard, Reuters, Tech City News and others.

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